get out!
The Rotterdam Uitagenda is a cultural guide that aims to excite residents of Rotterdam about the extensive cultural offerings in their city. Through a comprehensive cultural agenda, tips, and background stories, the guide intends to increase cultural participation and engagement among Rotterdammers. Its ultimate goal is to encourage Rotterdam citizens to participate more in their city’s cultural activities.
- Client
- Uitagenda Rotterdam
- Services
- Brand positioning, Visual identity, Collateral design, Content strategy
- Visit website
- Uitagenda Rotterdam
New identity
The Rotterdam Uitagenda is the public brand of Rotterdam Festivals, visible in the city both offline (magazine) and online. The visual identity of Uitagenda is similar to that of Rotterdam Festivals, sharing the same color palette and typography. The most important aspect of Uitagenda is the events happening in the city, which are the heart of the agenda. It is like a constantly evolving personal agenda that is always changing, updating, and highlighting new events.
This is the basis for the visual identity, which is expressed through a constant flow of color and blocks. The visual identity of Uitagenda aligns with that of Rotterdam Festivals, sharing (partially) the color palette and typography. The most important and colorful part of Uitagenda is the events in the city itself; without offerings, there is no agenda! It is a framework filled with color and expression from the city. Just like your personal agenda, it is constantly in motion: reordering, supplementing, moving, and highlighting. This forms the basis for the visual identity: a constant flow of color and blocks.
Magazine
We collaborate closely with Rotterdam Festivals to produce an energetic issue of Uitagenda Magazine every two months filled with inspiring tips, background information, and interviews with Rotterdam locals to keep them active and engaged.
